In this blog post, I answer a student's question about How To Price A Painting by sharing two of my favourite articles written about this subject.
Q. I am writing to you because I need your advice on pricing the paintings that I did in your class. I have an opportunity to sell my series of 4 paintings 24x36 that I painted during that week, but being so out of the art selling market I am unsure as to what I should charge. I just did not expect to sell all these paintings and am a bit overwhelmed about coming up with a price. They want another one that is 30x60 and two more that are 36x48. Any guidance that you could provide would be very much appreciated.
A. Congratulations on the sale of your paintings! I am not sure how much help I can be regarding this issue without an in-depth conversation with you. Pricing is extremely personal. Part of what makes this a challenging task is the fact that there are so may variables to consider. In fact, when I teach Art Marketing, we spend several hours discussing this very issue.
What I will say, is to ask around and research on-line as much as you can before you make a decision. I've attached a link to some articles that I feel are really insightful:
Lastly, my advice is to keep it simple: Keep your prices low. I say it's better to sell as many paintings as you can, and use that money to buy more art supplies. You can always raise your prices later.
Also, keep in mind that your first buyers will likely be your family and your friends. A good question to ask yourself is: "What can my family/friends afford?"
This blog was created to share my belief that the art making process can be a vehicle for empowerment.
I am living proof.